Dr. Chinmaya Kumar Dash

Present Position: Professor

Department of Management, School of Business & Economics

E-mail: chinmayakumar.dash@adamasuniversity.ac.in

Education:


  • PhD (Business Administration), Utkal University, Bhubaneswar)
  • B.A ,Berhampur University

Research Key Areas:


  • Consumer Behaviour,
  • Retail Marketing
  • Business Strategy
  • Social Media Marketing
  • Digital Media Marketing

Research Highlights:


  • C K; Dey P,& Roy. N, Issues and prospects of Rural crafts in West Bengal: An Over View, Vidyabharati International Interdisciplinary Research Journal (Special Issues), November 2021, ISSN 2319-4979, p.p. 1923-1933. Indexed in Web Of Science.
  • Dash Chinmaya Kumar & Patra Gouranga : Employer Branding: A perspective of Practicing HR Professional in ITeS Sector in Eastern India, Pacific Business Review, International, Volume 13, Issue4, October 2020, ISSN 0974-438X, Scoups Indexed Journal, P.P. 01-15.
  • Dash, Chinmaya Kumar. & Patra, Gouranga. Employer Branding – Strategy for Talent Retention @ITeS in Eastern India, Pratibimba, Volume:20 Issue: 2, July 2020, ISSN 0972-5466, p.p. 39-46. Indexed in Proquest.
  • Dash, Chinmaya Kumar.K & Tripathy Prabhuram , On line food Ordering among University goers in Odisha: A Study on consumer Perception, Pratibimba, Volume 20, Issue: 1 January 2020, ISSN 0972-5466 p. 33-39. Indexed in Proquest
  • Dash C.K & Patra Gouranga, Digital Employer Branding for Enabling Gen Y in the ITeS Sector in Eastern India, PRABANDHAN: Indian Journal of Management, Volume 12, Issue No: 3, March 2019,ISSN 0975-2854,P.P 47-59 Indexed in Scopus: Rank: 111/195
  • Dash, , Chinmaya Kumar. CRM- An approach to modern Marketing, The Management Accountant, The Journal of the Institute of Cost and Works Accounts of India, Volume 38, No.7, July 2003, p.p.549-555.
  • Dash, Chinmaya Kumar., & Mishra R.N., Role of Service sector in our economy-Indian Management- The Journal of the All India Management Association, A business India Group Publication, vol.-39, No-7, July 2000, p.p.53-57.

Experience:


  • Professor, Department of Management, Adamas University, India, 2020- Continuing till date
  • Associate Professor, Department of Management Adamas University, India, 2015-2020
  • Professor Marketing & Area chair, at Institute Management & Information Science, (IMIS) Bhubaneswar, Odisha. 2008-2015
  • Associate Professor Marketing, & Officiating Director Asia Pacific Institute of Management, New-Delhi. 2007-2008
  • Associate Professor Marketing, Asian School of Business Management, Bhubaneswar, Odisha. 2006-207.
  • Reader & Head of the Department, Business Administration, North    Orissa University, Baripada, Odisha. 2004-2006
  • Lecturer & HOD Department of Management Studies, Amrapali Institute of Management & Computer Application, Haldwani, Affiliated to Kumaun University, Naintal. 2001-2004
  • Lecturer, Institute of Professional Studies and Research, IPSAR, Cuttack, Odisha

Research Publication (s):


  • Number of research papers published in International refereed journals: 29
  • Number of research papers published in International peer-reviewed Scopus Proceedings: 5
  • Number of invited Book-Chapters: 06

For Details, Visit: https://vidwan.inflibnet.ac.in/profile/161920

Selected Publication (s):

  1. C K; Dey P,& Roy. N, Issues and prospects of Rural crafts in West Bengal: An Over View, Vidyabharati International Interdisciplinary Research Journal (Special Issues), November 2021, ISSN 2319-4979, p.p. 1923-1933. Indexed in Web Of Science.
  2. Chinmaya Kumar, & Sabat. Dipti Ranjan, Online shopping changing the definition of convenient shopping: A study on twin city, Cuttack and Bhubaneswar, Odisha, Pratibimba, Volume:21,  Issue: 1, January 2021, ISSN 0972-5466, p.p. 33-40. Indexed in Proquest
  3. Dash Chinmaya Kumar & Patra Gouranga : Employer Branding: A perspective of Practicing HR Professional in ITeS Sector in Eastern India, Pacific Business Review, International, Volume 13, Issue4, October 2020, ISSN 0974-438X, Scoups Indexed Journal, P.P. 01-15.
  4. Dash, Chinmaya Kumar. & Patra, Gouranga. Employer Branding – Strategy for Talent Retention @ITeS in Eastern India, Pratibimba, Volume:20 Issue: 2, July 2020, ISSN 0972-5466, p.p. 39-46. Indexed in Proquest.
  5. Dash, Chinmaya Kumar.K & Tripathy Prabhuram , On line food Ordering among University goers in Odisha: A Study on consumer Perception, Pratibimba, Volume 20, Issue: 1 January 2020, ISSN 0972-5466 p.p. 33-39. Indexed in Proquest
  6. Dash C.K & Patra Gouranga, Digital Employer Branding for Enabling Gen Y in the ITeS Sector in Eastern India, PRABANDHAN: Indian Journal of Management, Volume 12, Issue No: 3, March 2019,ISSN 0975-2854,P.P 47-59 Indexed in Scopus: Rank: 111/195
  7. Dash, Chinmaya Kumar..K & Tripathy Prabhuram Social Media Advertising: A study of Awareness, Attitude & Responsiveness by Indian Youths, International Journal of Research and Analytical Reviews, Special Issue, ISSN 2349-5138, E-ISSN 2348-1269, January 2019.p.p.278-285. UGC Care.
  8. Dash Chinmaya Kumar & Mohapatra Nihar, Rural Retailing for grocery Items: An Empirical Study, Asian Journal of Management Volume No. 9 Issue- 04, ISSN 0976-495X, Oct-Dec 2018, p.p.1-6.
  9. Dash Chinmaya Kumar & Mukherjee Indranil, Digital Employer Branding for Enabling Gen Y in ITES sector in India, Sumedha: Journal of Management, Referred Journal of CMR College of Engineering & Technology, Volume 7, No-4 ISSN: 2277-6753, October – December 2018, 47-59.
  10. Dash Chinmaya Kumar & Patra G., Go green an analysis of consumer perception at Metropolitan City, Pratibimba The Journal of IMIS Bhubaneswar, Odisha, Volume – 18 , No. 2, ISSN 0972-5466, Jul 2018, p.p 23-30.
  11. Dash Chinmaya Kumar & Mohapatra Nihar, Channing Landscape of Rural Retailing with special Reference to Odisha, IJEMR –- Vol 8 Issue 06 – Online – ISSN 2249–2585 Print – ISSN 2249-8672, June 2018, p.p.1-7.
  12. Dash Chinmaya Kumar & Patra Grouranga , Television advertisement and its impact on Teenagers Buying Behaviour- A study in Barasat, Kolkata, Parikalpana, KIIT Journal of Management, ISSN 0974-2808, July – Dec-2017, p.p.58-66.

Research Advisor / Supervisor:


  • Doctoral Thesis Supervisor : 8 (Awarded)
  • Doctoral Thesis Supervisor : 4

Award/ Academic Recognition/ Major Professional Activity:


  • Editor …..