Dr. Sharmila Kayal

Present Position: Associate Professor & Cluster Head

Department of Journalism and Communication, School of Media & Communication

E-mail: sharmila.kayal@adamasuniversity.ac.in

Education:

  • D. (Mass Communication), School of Media and Communication, (Pondicherry Central University)
  • A. in Journalism & Mass Communication, Ravenshaw University
  • A. in Criminology & Police Administration (DDE), Madurai Kamaraj University
  • PGDCA in Computer Applications, (Dept of Higher Education, Govt of Odisha) Fakir Mohan Autonomous College

Research Key Areas:

  • Health Communication
  • Advertising
  • Visual Communication and Research
  • Cinema and Audience Research
  • Gender Studies and Culture

Research Highlights:

  • Best Research Paper titled ‘Rhetoric all through the itineary of the West Bengal Assembly election campaign 2021: journey from ‘Vaam to Ram’ at international conference on ‘Strategic Communication’ (ICSC) on 2nd May, 2021, D. Goenka University.
  • Presented a Paper on ‘Réminiscence Of Science-Fiction Films Of India from 1960 To 2020’ as a Principal Author on the theme of ‘Science Communication: Managing the Now and the Future’ 28th Annual Conference by AMIC (Asian Media Information Center) in association with Academy of Journalism and Communication (AJC), Vietnam on held on 20th and 27th November and 04th December 2021.
  • Presented a Paper on ‘Effective Health Communication Mediated in Indian Society’ as a Principal Author on International e-Conference on Changes State, Economy, Public Health and Society, January 16-17, 2022, Organized by : Center for Academic & Professional Career Development and Research

Experience:

  • Associate Professor (School of Media and Communication), Adamas University, India, 2020
  • Assistant Professor (School of Media and Communication), Adamas University, India, 2015-2020
  • Full Time Doctoral Scholar, Pondicherry Central University, 2010-2016
  • Faculty Member in Fakir Mohan Autonomous College, Balasore, Odisha, 2010
  • Trainee Journalist in the Odiya Daily ‘Sambad’ , 2009
  • Programme Executive at ‘OMM TV, 2008
  • Special Correspondent, ETV, 2007

Research Publication (s):

  • Number of research papers published in International refereed journals: 28
  • Number of research papers published in international peer-reviewed Scopus Proceedings: 2
  • Number of invited Book-Chapters: 16

For Details, Visit: https://vidwan.inflibnet.ac.in/profile/161825

Selected Publication (s):

  1. Sharmila Kayal, S. Pal and R. Saha “Analyzing Digital Media Public Service Advertisements on Health and Hygiène : A Rural Indian Scenario’– Chapter 10 of Part-3 of ‘Sociétal Conséquences of Technologies and Solutions’- Book Chapter, As Principal Author, Book of ‘Digitization of Economy and Society- Emerging Paradigms’, October 2021, ISBN : 9781774630280, Publishers : Apple Academic (CRC) Press, Taylor and Francis Group. Link- https://www.appleacademicpress.com/digitization-of-economy-and-society-emerging-paradigms/9781774630280
  2. Sharmila Kayal, R. Saha, ‘Role of Integrated Marketing Communication for Promoting Indian Women’s Health and Wellbeing: with Reference of CSR Perspective’, Book Chapter, As Principal Author, Book of ‘Corporate Social Responsibility (CSR) Practices, toward Economic, Environmental and Social Balance’, Apple Academic (CRC) Press, Taylor and Francis Group,2020, ISBN: 9781771889759.
  3. Sharmila Kayal, R. Saha, ‘Eisenstein and Montage’– chapter 11- Book Chapter, As a Co Author, Book of ‘Film Studies: A Beginner’s Guide’, Guidebook for Mass Communication UG course, University of Calcutta 2021, ISBN: 978-81-946971-0-7, Publisher- In-depth Communication, New Delhi.
  4. Sharmila Kayal, R. Saha “Pandemic and VUCA World : Analysing Indian Scenario of Integrated Marketing Communication on Digital Platform” Chapter 10 part of 3 of Peer- Reviewed Web of Science indexed Edited Book titled “Contemporary Strategic Business Infrastructure Development in Turbulent Economy” under Nova Science Publishers Inc., USA, 2022.
  5. Sharmila Kayal and S. Agarwal, ‘Impact of Covid-19: Increased Use of New Media Tools in Higher Educational Institutes’ Book Chapter, I, ‘Covid 19 and Media’, As a Co-Author, Book of ‘Covid-19 Impact and Fake News’, Kanishka Publishers, 2022, ISBN No- 978-93-91450-41-0, Page No- 62-74.
  6. Sharmila Kayal and S. Agarwal, ‘The use of Media and Communication as a catalyst for social change in The Swachh Bharat Abhiyan’- Chapter 02 – Book Chapter, As a Co-Author, Book of ‘Contemporary Issues of Media- The Indian Dialogue’, October 2021, ISBN : 978- 93-5466-297-9, Publishers : Evincepub.

Research Advisor / Supervisor:

  • Doctoral Thesis Advisor / Supervisor: 3 (Under progress)
  • Post Graduate Thesis Advisor / Supervisor: 20 (Awarded)

Award/ Academic Recognition/ Major Professional Activity:

  • Editor: IJBST group of journals.
  • Editor: Reviewer forDME Media School, Delhi Metropolitan Education (DME), Noida, fourth International Media Conference – ICAN4 on the theme Information, Communication and Artificial Networks, 2020.
  • Scientific Committee Member: 6th World Conference on Media and Mass Communication (MEDCOM ‘20), MEDCOM 2020Conference Secretariat,
    #531/18, Kotte Road, Pita Kotte, Sri Lanka.
  • Scientific Committee Member: 5th World Conference on Media and Mass Communication (MEDCOM ‘19), MEDCOM 2019Conference Secretariat,
    #531/18, Kotte Road, Pita Kotte, Sri Lanka.
  • Best Research Paper titled ‘Rhetoric all through the itinerary of the West Bengal Assembly election campaign 2021: journey from ‘Vaam to Ram’ at International conference on ‘Strategic Communication’ (ICSC) on 2nd May, 2021, G.D. Goenka University.
  • Award: ‘RULA’ International Award 2018 for paper entitled ‘Impact of Media on Health Awareness and Changing Opinion for Women Empowerment’, accredited by Idamas Learning Center, Malaysia in association with ‘International journal for Research under Literal Access’.
  • Associate Memberof Public Relations Society of India (PRSI) Kolkata Chapter (2018 to 2020).
  • Life Memberof Public Relations Society of India (PRSI) Kolkata Chapter (2020 to present).
  • Scientific Member of CAPCDR (Centre for Academic & Professional Career Development and Research) 2022.
  • Member of AICMA (All India Communication & Media Association)
  • Abstract Reviewer for the International Conference for Family Planning, Johns Hopkins University,
  • Working Committee Member (GMEC- Global Media Education Conclave) 2022.
  • Basic Individual Member, The Asian Media Information and Communication Centre (AMIC), 2021-22.