Dr. Nilanjan Ray

Present Position: Associate Professor And Centre in Charge Centre for Research in Business Analytics

Department of Management, School of Business and Economics

E-mail: nilanjan.ray@adamasuniversity.ac.in


  • PhD (Management)
  • MBA (Marketing Management)
  • MCom(Marketing)

Research Key Areas:

  • Services Marketing
  • Tourism Marketing
  • Socio Economic Impact studies


  • Associate Professor & Centre Coordinator of Centre for Research in Business Analytics, Adamas University, India, 2018- Till date
  • Assistant Professor , Department of Management, Adamas University, India, 2017-2018

Research Publication (s):

  • Number of research papers published in International refereed journals (Scopus+ ABDC+WoS +UGC Care): 39
  • Number of invited Book-Chapters: 34
  • Edited Research Hand Books : 12
  • Book Proceedings: 05

For Details, Visit: Vidwan Inflibnet: https://vidwan.inflibnet.ac.in/profile/163578

Selected Publication (s):

  1. T. K, Mitra S K, Ray, N (2022). Marketing of Tourism Destination in Context of Tiger Safari, ASEAN Journal on Hospitality and Tourism, 20(1), 1-16. (ABDC Listed)
  2. Chaini, S R., Das D K, Ray, Nilanjan (2022). Marketing of Culinary Heritage as Destination Product: Evidence from Ananta Basudev Temple, Odisha, India, Korea Review of International Studies, 15(33), 173-189, (ABDC Listed)
  3. Chatterjee B, Das, U., Ray, N , Choudhury, S (2022). Financial Performance of the Jute Textile Industry – An Analytical Review, Manager – The British Journal of Administrative Management (TBJAM), 58(3),54-59,(ABDC Listed)
  4. Bag, S., Ray, N., & Banerjee, B. (2021). Assessing the Effects of Experiential Quality on Behavioural Intention of Customers in Banking Services: The Moderating Role of Experiential, Satisfaction. FIIB Business Reviewhttps://doi.org/10.1177/23197145211052817 (SCOPUS)
  5. Das, S K., Ray,N., Chakraborty, M., Bhattacharya, R., Ghosh, D., (2021). Impact of Information Communication Technology on Education: Evidence from Select Academic Institutions in West Bengal, India. Psychology and Education.
  6. N, Ray., Sengupta, S., Bag, S.(2020). An Empirical Analysis on Image of Marketing for Promotion of Cultural Tourism Destinations: A Study from Select Destinations in West Bengal, Test Engineering & Management
  7. Bag, S., Ray, N., Roy, B., (2022). Does Priority Sector Lending affect Profitability? An Empirical Study on Indian  Public    Sector Banks. (Ed) In Carolina Machando & J Paulo Davim, Green Production Engineering & Management, Elsevier
  8. Bag, S., Ray, N., Roy, B., (2022). Factors involved to using of Plastic Money in Jangalmahal Region of West Bengal- an Empirical (Ed) In Carolina Machando & J Paulo Davim, Green Production Engineering & Management, Elsevier
  9. Ray, N., Mukherjee, T., Bag, S. (2021). Chaos and Complexity of Understanding Online Shopping Behaviour from Marketing Perspective. In: Erçetin, Ş.Ş., Açıkalın, Ş.N., Vajzović, E. (eds) Chaos, Complexity and Leadership 2020. Springer Proceedings in Complexity. Springer, Cham. https://doi.org/10.1007/978-3-030-74057-3_11
  10. Bag, S., Ray, N., Manna, A. (2020). Nexus Between Sustainable Development and CSR—An Empirical Study on Indian Nationalized Banks. In: Machado, C., Davim, J. (eds) Circular Economy and Engineering. Management and Industrial Engineering. Springer, Cham. https://doi.org/10.1007/978-3-030-43044-3_4
  11. Patra, N., Ray, N. (2020). Customer Perception of the Quality of Online Banking Services (with Special Reference to SBI and ICICI): A Study on Chaos and a Complexity Perspective. In: ERÇETİN, Ş., AÇIKALIN, Ş. (eds) Chaos, Complexity and Leadership 2018. ICCLS 2018. Springer Proceedings in Complexity. Springer, Cham. https://doi.org/10.1007/978-3-030-27672-0_13
  12. Ray, N., Chaudhuri, S. (2018). Role of Geospatial Mashups in the Development of Rural Tourism: A Study from West Bengal, India. In: Erçetin, Ş. (eds) Chaos, Complexity and Leadership 2016. ICCLS 2016. Springer Proceedings in Complexity. Springer, Cham. https://doi.org/10.1007/978-3-319-64554-4_14
  13. Roy, D., Ray, N. (2019). Consumer Buying Behavior and Perception toward Shopping Malls with Special Reference to the City of Kolkata, West Bengal, India. In: Erçetin, Ş., Potas, N. (eds) Chaos, Complexity and Leadership 2017. ICCLS 2017. Springer Proceedings in Complexity. Springer, Cham. https://doi.org/10.1007/978-3-319-89875-9_29
  14. Mukherjee, S., Neogi, S., Ray, N.(2021). Digitization of Economy and Society
    Emerging Paradigms (Ed). Apple Academic Press, Taylor and Francis, USA

Research Projects:

  1.  Grant-in-Aid for SEED Fund Research project titled “A Study on Sustainable Cultural Tourism with special reference of Patachitra in West Bengal, India Rs 40000/-

Research Patents:

  1. “A Centralized IoT Based Logistics and Supply Chain Management System” Deed No. 20 2022 103 061.8 , IPC G06Q 10/08 , Germany
  2. Copy Right : “Performing and Fine Arts: A Study in West Bengal (With Special reference from select Districts in the context of Cultural Tourism) Diary Number: 11729/2022- CO/L Office of the Registrar of Copyrights, India

Research Advisor / Supervisor:

  • Doctoral Thesis Advisor / Supervisor : 4 Under progress, 1 Awarded
  • Post Graduate Thesis Advisor / Supervisor: 35 (Awarded)

Award/ Academic Recognition/ Major Professional Activity:

  • Best Researcher Excellence Award 2021 at Adamas University
  • Research Excellence Award From Institute of Scholars, 2021, India
  • Best Researcher Excellence Award 2020 at Adamas University
  • Accredited Management Teacher Award in Marketing Management Area from All India Management Association, Govt of India, New Delhi, India
  • Outstanding Research Award won at Global Conference on Business and Finance , 2-
  • 5th. Jan 2010 The IBFR, Lasvegas, USA “Rural Tourism and Its Impact Socio on Socio Economic Condition: A Case Study on Kamarpukur
  • Membership of Professional Bodies
  • Institute of Scholars Professional Members
  • Calcutta Management Association
  • Organized FDP/ Doctoral Colloquium
  • Organized 7 Days Capacity Building Programme on Research Publication and Ethics from 7th. March to 13th. March 2022 at ADAMAS University
  • Organized Workshop on Workshops on Case Teaching Methodology and Case Writing from 17th. Feb to 18th. Feb 2022 at ADAMAS University
  • Organized Faculty Development Program on E-Learning and Development In The Digital Era From 25th May to 30th May 2020 at ADAMAS University
  • Organized Management Doctoral Colloquium on 19th. 2021 at Department of Management Adamas University.
  • Organized 2 Days National Conference on Contemporary Business Practices in New Normal Landscape” from – 28th August’ 2021