Prof (Dr.) Mahul Brahma
Present Position: Professor & Dean
School of Media and Communication
E-mail: mahul1.brahma@adamasuniversity.ac.in
Education:
- Visiting Research Fellow – School of Art, Film and Media, Bath Spa University (UK)
- Doctor of Letters D.Litt. (h.c./Communication and Luxury) — California Public University (US)
- Doctor of Philosophy Ph.D. (Economics) – Sri Satya Sai University (MP)
- PGP-Business Management — MICA (Ahmedabad)
- Master of Science M.Sc. in Economics, University of Calcutta – 1st Class 3rd
- Executive Program in Strategic Communication for Corporate Leaders – IIM Calcutta (EE Alumnus)- Batch Topper
- Executive Program in Strategic Digital Marketing — University of Cambridge, Judge School of Business (EE Alumnus)
- Executive Education from XLRI on Leadership Communication 2016 and IIM Calcutta on Negotiations and Conflict Resolution in 2017 (MDP Alumnus)
- Certification of Achievement from University of Pennsylvania (US) on Strategic CSR
- Bachelor of Science B.Sc. (Economics) – St Xavier’s College, Calcutta
Research Key Areas:
- Strategic Communication
- Crisis Communication
- Brand Communication
- CSR Communication
- Luxury Communication and Branding
- Mythic value of luxury
- Stock Market
Research Highlights:
Some Select Columns in National Publications:
DNA:
- https://www.dnaindia.com/authors/mahul-brahma
- https://www.dnaindia.com/business/column-living-the-luxe-brand-legacy-2791033
- https://www.dnaindia.com/business/column-lessons-from-chanel-for-karl-lagerfeld-2725099
- https://www.dnaindia.com/business/column-when-luxury-brands-court-controversy-2714445
- https://www.dnaindia.com/business/column-the-science-of-wooing-millennial-millionaires-2709185
- https://www.dnaindia.com/business/column-the-curious-case-of-luxury-counterfeits-2690743
- https://www.dnaindia.com/business/column-the-darkness-that-hides-behind-luxury-2674379
The Economic Times:
- http://retail.economictimes.indiatimes.com/re-tales/festival-de-cannes-a-heady-mix-of-luxury-aspirations-and-counterfeits/1538
- http://retail.economictimes.indiatimes.com/re-tales/reputation-management-of-luxury-brands/1402
- https://retail.economictimes.indiatimes.com/re-tales/the-dark-side-of-luxury/1230
- https://retail.economictimes.indiatimes.com/re-tales/the-theory-of-relativity-luxe-quotient-and-luxe-factor/1072
- https://retail.economictimes.indiatimes.com/re-tales/strategic-positioning-of-luxury-brands/862
- https://retail.economictimes.indiatimes.com/re-tales/of-counterfeits-and-the-democratization-of-luxury/722
- https://retail.economictimes.indiatimes.com/re-tales/a-guide-to-strategic-luxury-brand-marketing/581
- https://retail.economictimes.indiatimes.com/re-tales/seven-ages-of-a-luxury-brand/452
- https://retail.economictimes.indiatimes.com/re-tales/a-brand-s-guide-to-luxury-retailing-in-india/381
- https://retail.economictimes.indiatimes.com/re-tales/luxury-buying-is-driven-by-a-three-letter-word-ego/336
- https://retail.economictimes.indiatimes.com/re-tales/the-theory-of-relativity/253
- https://retail.economictimes.indiatimes.com/re-tales/the-theory-of-relativity/253
- https://retail.economictimes.indiatimes.com/re-tales/the-world-of-luxury-counterfeits-just-a-click-away/184
- https://retail.economictimes.indiatimes.com/re-tales/the-great-indian-middle-class-dream/157
- https://retail.economictimes.indiatimes.com/re-tales/democratisation-of-luxury/99
- https://retail.economictimes.indiatimes.com/re-tales/the-mechanics-of-luxury-retailing/20
- https://retail.economictimes.indiatimes.com/re-tales/a-quest-for-luxury/1
- http://retail.economictimes.indiatimes.com/re-tales/Why-e-commerce-in-luxury-will-fail/967
Reputation Today:
- https://reputationtoday.in/author/mahul-brahma/
- https://reputationtoday.in/decoding-modular-journalism-for-corporate-storytellers/
- https://reputationtoday.in/media-literacy-the-need-for-a-standardised-global-curriculum/
- https://reputationtoday.in/solutions-journalism-the-times-they-are-a-changin/
- https://reputationtoday.in/evolution-of-media-studies-in-the-age-of-platform-agnostic-convergent-journalism/
- https://reputationtoday.in/2021-converting-a-crisis-into-communications-opportunity-with-empathy/
- https://reputationtoday.in/how-to-create-mythic-value-in-brand-communications/
- https://reputationtoday.in/shooting-chekhovs-gun-in-corporate-storytelling/
- https://reputationtoday.in/the-art-of-corporate-storytelling/
- https://reputationtoday.in/humility-a-key-for-strategic-leadership-communication/
- https://reputationtoday.in/strategic-communication-a-key-growth-driver-for-organisations/
- https://reputationtoday.in/strategically-communicating-csr-digital-age/
- http://reputationtoday.in/views/makes-brand-powerful/
- http://reputationtoday.in/views/brand-building-mantra-keep-your-promises/
- http://reputationtoday.in/views/decoding-luxe-of-the-billion-dollar-diwali-season/
- http://reputationtoday.in/views/of-decoding-luxe-and-busting-luxury-myths/
- http://reputationtoday.in/views/building-luxury/
- http://reputationtoday.in/views/how-to-communicate-crisis/
Luxury Chronicle:
Experience:
- Professor and Dean – School of Media and Communication, Adamas University
- Chief Editor and Head – CSR, Corporate Communications and Branding, Publications and Conferences, mjunction (a JV of Tata Steel and SAIL)
- Head – Corporate Communications and Branding – AmbujaNeotia
- Public Relations Officer – CESC/RP-SG
- Senior Editor and Edit Page Editor – India partner of New York Times
- Head – Editorial – Newswire18 /CNBC TV18
- Chief Copy Editor and Op-Page in Charge – The Economic Times, Mumbai
- Senior Assistant Editor and Head-Rewrite Desk – Business World (ABP)
Research Publication (s):
- Number of Columns and Editorials published in national publications such as Economic Times, Moneycontrol, Reputation Today, DNA, Luxury Chronicle, India partner of New York Times: 217
- Number of articles published in national publications such as Economic Times, BusinessWorld, India partner of New York Times, DNA: 652
- Number of articles, interviews, reviews published on work, books and work in national as well as international publications written by journalists, editors, literary reviewers, academicians: 243
- Number of research papers published in International refereed journals: 11
- Chief Editor – Magazines – Coal Insights and Steel Insights (Leading Publications in Coal and Steel Sectors) – No. of issues published under Chief Editorship: 26
- Number of Books published with Copyright: 6
Author – How to Communicate Strategically in Corporate World
Author – The Luxe Trilogy (three books) – Decoding Luxe, Dark Luxe and Luxe Inferno
Author – Quarantined: Love in the time of Corona
Select Interviews/Coverage in National and International Media:
- https://www.cnbctv18.com/lifestyle/book-excerpt–the-mythic-value-of-luxury-12807612.htm
- https://www.indiablooms.com/life-details/L/6353/author-academician-mahul-brahma-wins-sahityakosh-samman-award.html
- https://www.indiablooms.com/life-details/E/5991/author-and-communication-expert-mahul-brahma-takes-over-as-dean-of-adamas-university-media-school.html
- https://www.theceo.in/press-release/dlitt-for-author-communicator-dr-mahul-brahma
- https://www.moneycontrol.com/news/trends/features-2/book-excerpt-how-leaders-must-communicate-crisis-in-covid-times-6077931.html
- https://www.moneycontrol.com/news/trends/book-excerpts-quarantined-explores-love-in-the-time-of-corona-5140541.html
- https://www.indiablooms.com/life-details/LIT/5462/mastering-crisis-communication-need-of-the-hour-for-any-leader-or-brand-custodian-mahul-brahma-on-his-new-book.html
- https://www.newindianexpress.com/cities/hyderabad/2020/apr/17/tales-of-unconventional-dark-love-2131602.html
- https://www.thestyle.world/quarantined-love-in-the-time-of-corona/
- https://www.indiablooms.com/life-details/LIT/5054/love-in-the-time-of-corona-mahul-brahma-rsquo-s-new-book-is-lsquo-quarantined-rsquo.html
- https://www.domain-b.com/people/interviews/20200309_mahul_brahma.html
- https://www.domain-b.com/people/interviews/20200309_luxe.html
- https://www.moneycontrol.com/news/business/book-excerpt-the-paradiso-from-luxe-inferno-4967031.html
- https://indiablooms.com/life-details/L/4805/luxe-inferno-captures-the-yin-and-yang-of-luxury-mahul-brahma.html
- https://indiablooms.com/finance-details/9567/communicator-writer-mahul-brahma-wins-best-communication-strategist-award.html
- https://www.indiablooms.com/life-details/LIT/4067/mahul-brahma-rsquo-s-book-lsquo-dark-luxe-rsquo-is-about-nightmares-of-the-luxury-world.html
- https://bit.ly/2Bo09H4
- https://indiablooms.com/life-details/L/3612/of-dark-luxe-postit-and-mahul-rsquo-s-love-for-ghosts.html
- http://www.thehindu.com/education/building-brand-you/article23032523.ece
- http://www.anandabazar.com/supplementary/rabibashoriyo/glitz-glamour-and-picture-perfect-story-of-cannes-1.414473?ref=mahul-brahma-topics-topic-stry
- https://www.indiablooms.com/ibns_new/life-details/L/3072/mahul-brahma-rsquo-s-book-on-luxury-decoding-luxe-launched-in-kolkata.html
- http://theceo.in/2017/06/luxury-is-an-ego-trip-mahul-brahma/
- https://dolcevitadiamond.co.uk/super-rich-dont-drive-luxury-india/
- http://indiablooms.com/ibns_new/life-details/L/2922/world-shifting-focus-to-growing-luxury-consumer-base-in-india.html
- http://www.financialexpress.com/india-news/all-that-dazzle-is-luxury-mahul-brahmas-decoding-luxe-takes-you-beyond-veil-of-dazzle/815908/
- http://www.huffingtonpost.in/mahul-brahma/decoding-the-success-of-india-s-luxury-market_a_23041352/
- https://imi-k.edu.in/imik/images/IMIData/Perspectives/DigitalVsTraditionalMarketingSuccessComeswiththeRightMix.pdf
- http://www.moneycontrol.com/news/trends/features-2/book-excerpt-how-e-commerce-is-boosting-luxury-counterfeit-market-2326637.html
- http://www.dnaindia.com/money/report-key-chained-make-in-india-lion-to-roar-in-overseas-trade-events-2070004
- http://www.indiantelevision.com/television/tv-channels/viewership/is-barc-all-set-for-broadcasters-and-media-agencies-in-kolkata-150328
- http://www.telegraphindia.com/1101022/jsp/frontpage/story_13086640.jsp
- http://www.telegraphindia.com/1110125/jsp/calcutta/story_13488532.jsp
- http://epaper.telegraphindia.com/details/161932-163810405.html
Academic Writings:
- mjunction case study, jointly written by me and IIM-Indore professor, published by apex body Ivey, US
- Paper presented on How to Build Brand in Covid in CERE IIM Indore 2021
- CSR case study published in BR International Journal of Culture, Media and Trends Vol2 July-Dec 2019
- Digital Disruption in PR and Communications – BR International Journal of Culture, Media and Trends Vol 3 Jan-Jun 2020
- Case study on digital transformation of PR and communication – Global Media Journal – Hosted by University of Calcutta
- http://www.caluniv.ac.in/global-mdia-journal/commentry-June-2018/C2.pdf
Impact of National and International Institution on Behaviour of Indian Stock Market
Award/ Academic Recognition/ Major Professional Activity:
- Winner of Sahotyakosh Samman Award in 2022
- Winner of Corporate Communications Thought Leader of the Year 2022
- Winner of Author of the Year by Ukiyoto Publishing in 2022
- First short film screened at Cannes Film Festival 2016
- TED Talk: TEDx Speaker on Mythic Value of Luxury, hosted in ted.com
- Dada Saheb Phalke Film Festival Award for short film
- Most Influential PR professionals under the age of 40 by Reputation Today
- Listed Among Top 100 Social Media Communication Influencers in 2020 by Reputation Today.
- Winner of Crisis Communications Leader of the Year Award 2021: International Brilliance Award
- Winner of Best Author of the Year Award 2021: Indian Glory Awards
- Jury Member of Public Relations Society of India Annual Awards 2020
- Winner of ‘Best Communication Strategist of the Year’ Award in 2019
- Winner of ‘Brand Leadership Award’ in 2017
- Winner of ‘Ecommerce Communication Leader of the Year’ in 2017
- Winner of ‘Certificate of Excellence in Corporate Communications’ in 2017
- Winner of ‘Young Achiever Award’ in National Awards for Excellence in Corporate Communications 2016
- Social Consciousness: Started and executed Project Jyoti – Transforming lives of visually-challenged students, imparting education in the state of Chhattisgarh and now in West Bengal with mobile technology. Received CSR Leader of the Year Award for the contribution in 2019.
- Former Member: CII Affirmative Actions Committee, Tata Sustainabiity Group, Tata Affirmative Actions Committee.
- Former Head – Communications, CSR and Branding for a Tata group company
- Former Chief Editor of two national magazines Coal Insights and Steel Insights
- Guest faculty: IIM Calcutta, IIM Lucknow, IIM Indore, IIT KGP VGSoM, University of Scranton (US), and IMI – Kolkata
- Board of Studies – Brainware University 2021
- Jury of Technical Round in Conference Paper Presentation: Brainware University 2021
- Acted in three feature films: Aparajito, Borunbabur Bondhu (with late Soumitra Chatterjee) and Hoyto Manush Noi, along with two award-wining short films.