Prof (Dr.) Mahul Brahma

Present Position: Professor & Dean

School of Media and Communication



  • Visiting Research Fellow – School of Art, Film and Media, Bath Spa University (UK)
  • Doctor of Letters D.Litt. (h.c./Communication and Luxury) — California Public University (US)
  • Doctor of Philosophy Ph.D. (Economics) – Sri Satya Sai University (MP)
  • PGP-Business Management — MICA (Ahmedabad)
  • Master of Science M.Sc. in Economics, University of Calcutta – 1st Class 3rd
  • Executive Program in Strategic Communication for Corporate Leaders – IIM Calcutta (EE Alumnus)- Batch Topper
  • Executive Program in Strategic Digital Marketing — University of Cambridge, Judge School of Business (EE Alumnus)
  • Executive Education from XLRI on Leadership Communication 2016 and IIM Calcutta on Negotiations and Conflict Resolution in 2017 (MDP Alumnus)
  • Certification of Achievement from University of Pennsylvania (US) on Strategic CSR
  • Bachelor of Science B.Sc. (Economics) – St Xavier’s College, Calcutta

Research Key Areas:

  • Strategic Communication
  • Crisis Communication
  • Brand Communication
  • CSR Communication
  • Luxury Communication and Branding
  • Mythic value of luxury
  • Stock Market

Research Highlights:

Some Select Columns in National Publications:


The Economic Times:

Reputation Today:

Luxury Chronicle:


  • Professor and Dean – School of Media and Communication, Adamas University
  • Chief Editor and Head – CSR, Corporate Communications and Branding, Publications and Conferences, mjunction (a JV of Tata Steel and SAIL)
  • Head – Corporate Communications and Branding – AmbujaNeotia
  • Public Relations Officer – CESC/RP-SG
  • Senior Editor and Edit Page Editor – India partner of New York Times
  • Head – Editorial – Newswire18 /CNBC TV18
  • Chief Copy Editor and Op-Page in Charge – The Economic Times, Mumbai
  • Senior Assistant Editor and Head-Rewrite Desk – Business World (ABP)

Research Publication (s):

  • Number of Columns and Editorials published in national publications such as Economic Times, Moneycontrol, Reputation Today, DNA, Luxury Chronicle, India partner of New York Times: 217
  • Number of articles published in national publications such as Economic Times, BusinessWorld, India partner of New York Times, DNA: 652
  • Number of articles, interviews, reviews published on work, books and work in national as well as international publications written by journalists, editors, literary reviewers, academicians: 243
  • Number of research papers published in International refereed journals: 11
  • Chief Editor – Magazines – Coal Insights and Steel Insights (Leading Publications in Coal and Steel Sectors) – No. of issues published under Chief Editorship: 26
  • Number of Books published with Copyright: 6
    Author – How to Communicate Strategically in Corporate World
    Author – The Luxe Trilogy (three books) – Decoding Luxe, Dark Luxe and Luxe Inferno
    Author – Quarantined: Love in the time of Corona

Select Interviews/Coverage in National and International Media:


Academic Writings:

  • mjunction case study, jointly written by me and IIM-Indore professor, published by apex body Ivey, US
  • Paper presented on How to Build Brand in Covid in CERE IIM Indore 2021
  • CSR case study published in BR International Journal of Culture, Media and Trends Vol2 July-Dec 2019
  • Digital Disruption in PR and Communications – BR International Journal of Culture, Media and Trends Vol 3 Jan-Jun 2020
  • Case study on digital transformation of PR and communication – Global Media Journal – Hosted by University of Calcutta

Impact of National and International Institution on Behaviour of Indian Stock Market

Award/ Academic Recognition/ Major Professional Activity:

  • Winner of Sahotyakosh Samman Award in 2022
  • Winner of Corporate Communications Thought Leader of the Year 2022
  • Winner of Author of the Year by Ukiyoto Publishing in 2022
  • First short film screened at Cannes Film Festival 2016
  • TED Talk: TEDx Speaker on Mythic Value of Luxury, hosted in
  • Dada Saheb Phalke Film Festival Award for short film
  • Most Influential PR professionals under the age of 40 by Reputation Today
  • Listed Among Top 100 Social Media Communication Influencers in 2020 by Reputation Today.
  • Winner of Crisis Communications Leader of the Year Award 2021: International Brilliance Award
  • Winner of Best Author of the Year Award 2021: Indian Glory Awards
  • Jury Member of Public Relations Society of India Annual Awards 2020
  • Winner of ‘Best Communication Strategist of the Year’ Award in 2019
  • Winner of ‘Brand Leadership Award’ in 2017
  • Winner of ‘Ecommerce Communication Leader of the Year’ in 2017
  • Winner of ‘Certificate of Excellence in Corporate Communications’ in 2017
  • Winner of ‘Young Achiever Award’ in National Awards for Excellence in Corporate Communications 2016
  • Social Consciousness: Started and executed Project Jyoti – Transforming lives of visually-challenged students, imparting education in the state of Chhattisgarh and now in West Bengal with mobile technology. Received CSR Leader of the Year Award for the contribution in 2019.
  • Former Member: CII Affirmative Actions Committee, Tata Sustainabiity Group, Tata Affirmative Actions Committee.
  • Former Head – Communications, CSR and Branding for a Tata group company
  • Former Chief Editor of two national magazines Coal Insights and Steel Insights
  • Guest faculty: IIM Calcutta, IIM Lucknow, IIM Indore, IIT KGP VGSoM, University of Scranton (US), and IMI – Kolkata
  • Board of Studies – Brainware University 2021
  • Jury of Technical Round in Conference Paper Presentation: Brainware University 2021
  • Acted in three feature films: Aparajito, Borunbabur Bondhu (with late Soumitra Chatterjee) and Hoyto Manush Noi, along with two award-wining short films.