Uttiya Kar

Present Position: Assistant Professor

Department of Management, School of Business

E-mail: uttiya.kar1@adamasuniversity.ac.in

Education:

  • B.Tech (ECE), MBA (IT), UGC NET in Management

Research Key Areas:

  • E Business, E- Governance, Business Analytics

Experience:

  • NSHM Knowledge Campus (Oct 2005 – Sept 2007)
  • JIS College of Engineering (Sept 2007 – June 2024)
  • Adamas University (June 2024 – till date)

Research Publication (s):

INTERNATIONAL JOURNAL

  • ‘E-tailing in India: its issues, opportunities and effective strategies for growth and development’, Zenith International Journal of Multidisciplinary Research, VOLUME – 01, ISSUE – 03, July 2011. ISSN: 2231-5780
  • “Online Shopping- An Empirical Study in Kolkata”, ASBM Journal of Management, Vol IX, Issue II, July-Dec 2016. ISSN: 09748512
  • ‘A study on the transformation in public administration through evolution of e-governance’, Volume 7 Issue 6 Ver. III || Jun.2018 || PP—54-65, International Journal of Business and Management Invention (IJBMI), ISSN (Online): 2319 8028
  • “Excavating Important Attributes and Brands Alluring Prospects to Buy Smartphone”, Volume 8, Issue 4, May 2023, PP—59-70, Saudi Journal of Business and Management Studies (SJBMS), ISSN (Online): 2415-6671, ISSN (Print):2415-6663
  • “Examining the Ill-Effect of Stigmatization on Disequilibrium of Life During Pandemic Along with the Mediating Role of Stress and Social Isolation”, July 2023, Number-73, Innovations Journal, ISSN 1965-0256 (E), 1267-4982 (P)

 

NATIONAL JOURNAL

  • ‘Mobile Banking: An extension of e-commerce shaping the future of Banking’, JIS Management Vista, Vol IV, No. 1, January-June 2010. ISSN 0974-0872
  • ‘Initiation and Sustenance of Business in India: Issues, Concerns, and Future’, JIS Management Vista, Vol VI, No. 1, July-December 2012. ISSN 0974-0872
  • Uttiya Kar jointly with Dr. M. K. Das, “A study on utilization of e-governance initiatives by government of West Bengal”, Issue-4(Oct’ 16 – Mar’17) pp-201-223 I.B.M.R. Wakad’s Journal of Management Research, ISSN 2349-8722

 

SEMINAR / CONFERENCE

  • “Personalised Marketing: Concepts and Framework” paper presented in National Seminar on “Service Sector in India – Its Dimensions and Emerging Issues”.
  • “E-Governance Initiatives of Government of West Bengal: A Study on its Utilization” paper presented in UGC Sponsored National Conference on “Redefining Business Vision: issues and Challenges” organized by St. Xaviers College Kolkata and Dept. of Commerce, University of Calcutta.
  • “An Empirical Study on Factors Influencing FMCG Customers” paper presented in TEQIP Sponsored National Conference on “ELT for Management and Technology: Recent Trends” organized by NIT, JIS Group.
  • “A study on utilization of E-Governance initiatives by government of West Bengal” paper presented in Two Day National Seminar on “Startup: Opportunities and Challenges in Indian Perspective” organized by Institute of Business Management & Research, Pune.
  • Dynamic trends and Predictive Modelling of Stock Market Indices: A Comprehensive Analysis of S&P BSE Oil & Gas index and SENSEX over 2020-2023″, paper presented and awarded as Best Paper in “International Seminar on “Different Dimensions of Development Economics & Its Shifting Paradigms” organized by The Departments of Economics and Commerce, The Heritage College, Kolkata

BOOK CHAPTER

  • ‘Redefining Business Vision: Issues & Challenges’, Regal Publications, New Delhi, 2017
  • ‘Contemporary Issues in Accounting Contemporary Issues in Accounting Management and Economics’, IIP, Delhi, 2024