Dr. Sudipta Majumdar

• PhD(Management) from ICFAI University, Jharkhand
• MBA from ICFAI University Dehradun
• B.Tech(IT) from West Bengal University of Technology

• Technology Marketing
• Consumer behaviour
• Digitalization of Business

• Associate Professor, School of Business, Adamas University, June, 2023 till date
• Associate Professor, Faculty of Management Studies, ICFAI University, Jharkhand, January, 2020 to May, 2023
• Assistant Professor, Faculty of Management Studies, ICFAI University, Jharkhand, July, 2014 to December, 2019
• Faculty Member, Department of Management, SMI College of IT and Management, January, 2012 to June, 2014
• Lecturer, Department of Business Administration, Burdwan Institute of Management and Computer Science, December 2008 to December, 2011
• Relationship Manager, Reliance Money, march, 2008 to November, 2008

• Number of research papers published in International refereed journals: 36
• Number of Book : 01
• For further details – https://scholar.google.co.in/citations?user=ENfF6r8AAAAJ&hl=en

Selected Publications

• The research paper entitled “Factors influencing preferences for Green Products: A Literature Review” had been published in IUJ Journal of Management, May,2014
• The research paper entitled “Product Life Cycle : A tool for forecasting in Operations Management” had been published in International Journal of Multidisciplinary Consortium, September , 2014
• The research paper entitled “Asymmetrical Income Distribution in Indian Informal Economy and Differential Quality of Life : A study of Hawkers in Kolkata” along with Dr. S.C.Swain had been published in Jharkhand Journal of Development and Management Studies, Journal of XISS, Ranchi , December , 2014.
• The research paper entitled “Identification and Analysis of Factors Influencing Preferences for Green Products: A Study In and Around Kolkata (India)” along with Dr. S.C.Swain had been published International Journal of Business Quantitative Economics and Applied Management Research, February, 2015
• The research paper entitled “Prioritization of factors influencing preferences for Green Food Products: A study in and around kolkata (India)” along with Dr. C.Swain had been published in International Journal of Research and Development in Technology and Management Science, March, 2015.
• The research paper entitled “Identification of factors influencing preferences for Green products: A study in and around Kolkata” along with Dr. S.C.Swain had been published Academicia, April , 2015.
• The research paper entitled “Mapping of Demographic Profile of Consumers vis-à vis Preference for Green Cosmetic Products: A Study in and around Kolkata, India” along with Dr. S.C.Swain, had been published in. Household & Personal Care Today, Italy, December, 2015.
• The research paper entitled “Mapping of Psychographic variables vis-à-vis Preference for Green Food Products: A Study in and around Kolkata (India)” along with Dr. S C Swain had been published in Growth(Quarterly journal of MTI, SAIL), Vol 44, No. 2 in September, 2016.
• The research paper entitled “ Assessment of factors impacting Customer Buying Behaviour in Software Product Companies” along with Md. Hashmathur Rehman and Dr. CYS Krishna had been published in IUJ Journal of Management, Vol 5, No. 1.
• The research paper entitled “ Role of GST on Employment in India” had been published in the book “GST and its implementation in India – Issues and Challenges, ISBN – 9788193532638, published by Rohini Nandan and edited by Prof.(Dr.) Anil Bhuimali, VC, Raiganj University, West Bengal and Dr. Pranam Dhar, Head, Department of Commerce and Management, West Bengal State University, Kolkata.
• The research paper entitled “Adoption of Infrastructure as a Service (IaaS) in Organizations in Bengaluru, India: A Study with Respect to Organizational Factors for Mobile Device Management Software Products” along with Mr. Md. Hashmathur Rehman and Dr. Krishna CYS in International Journal of Applied Business and Economic Research, Vol 15, Issue 16.
• The research paper entitled “Influence of Demographic factors on Non-users’ perception towards green cosmetic products: a study in and around Kolkata, India ” along with Dr. S C Swain in The IUP Journal of Marketing Management, Vol 17, Issue 2.
• The research paper entitled “Benefit and Risk Factors Influencing Organizations to Migrate from On-Premise to Cloud Computing Model of Software Product” along with Md. Hashmathur Rehman and Dr. M Rajkumar in Smart Intelligent Computing and Applications, Proceedings of the third International Conference on Smart Computing and Informatics, Volume 2 ,2019 by Springer.
• The research paper titled “Flipped Classroom techniques and Approaches”, ISSN – 2325-3533 was published in Conference Proceedings of 2020 MMA Conference : A Virtual Experience Proceedings in February, 2021
• The research paper titled “Influence of Demographic Profile of Consumers on buying behavior for Eco-friendly products” was published in International Journal of Advance and Innovative Research, Vol. 8, Issue 2(I), April – June, 2021
• The research paper titled “Engagement of Higher Education Teachers During COVID-19 Pandemic in India” was published in the book “New Business Models in the Course of Global Crises in South Asia” by Springer in October, 2021
• The research paper  titled “A Demographic Study on the Purchase Pattern of Consumers with respect to Social Learning Theory during COVID-19 times” was published in Transnational Marketing Journal, Vol 9, No. 3, in December, 2021
• The research paper titled “Engagement of Higher Education Teachers During COVID-19 Pandemic in India” was published in the New Business Models in the Course of Global Crises in South Asia: Lessons from COVID-19 and Beyond by Springer International Publishing(ISBN 978-3-030-79925-0) in April, 2022
• The research paper titled “Role of Corporate towards achieving sustainability – a critical review of underlying factors ” was published in the Conference proceedings(ISBN – 978-1-955094-20-7) of 6th International New York Conference on Evolving Trends in Interdisciplinary research & Practices” was in April, 2022
• The research paper titled “Commodity-to-Brand Transformation: A Review and Research Agenda” was published in the book “Sustainability in Marketing Practice Strategies for Industry 4.0” (ISBN – 9781774915882) in July , 2024
• The research paper titled “Influence of Personality Traits on the Purchase Behavior of Consumers in Kolkata” was published in the book “Sustainability in Marketing Practice Strategies for Industry 4.0” (ISBN – 9781774915882) in July , 2024
• The research paper titled “Role of Authentic Assessment in Management Education” was published in the book “Cases on Authentic Assessment in Higher Education” (ISBN – 9798369310014) in August , 2024
• The research paper titled “Factors Influencing Buying Behaviour for Green Cosmetic Products” was published in the book “Cross cultural perspectives inon Luxury Marketing” (ISBN – 9798369375358) in August , 2024

• Doctoral Thesis Advisor/Supervisor – 6(Under Progress)
• Doctoral Thesis Advisor/Supervisor – 2(Awarded)
• Post Graduate Thesis Advisor/Supervisor – 115(Awarded)

• Teachers’ Day award for Institution Building – ICFAI University Jharkhand – 2020
• NJY Memorial Award for Institution Building – ICFAI University Jharkhand – 2019
• SAS International Best Researcher Award 2019 in the category Economics and Management
• Best Researcher Award 2019 by Indian Academic Researchers‟ Association
• The Most Value Based Teacher – ICFAI University Jharkhand – 2014