Mr. Sayak Pal

Present Position: Assistant Professor

Department of Journalism & Communication, School of Media and Communication



  • UGC-NET in Journalism and Mass Communication
  • A in Journalism and Mass Communication
  • PGDM in Marketing and Media Management
  • A in Journalism and Mass Communication

Research Key Areas:

  • Audio visual Advertising
  • Social media Advertising
  • E-entrepreneurship
  • Consumer Psychology

Research Highlights:

  • Presented paper titled “Internet Justice for Sushant through #JusticeforSSR: An Analytical Study of Genesis, Motives, and Consequences of the Campaign” with Swati Chandak and Sayak Pal at the annual conference of the International Association for Media and Communication Research, IAMCR Online 2021, hosted by United States International University – Africa, 11-15, July 2021.


  • Assistant Professor, Adamas University, West Bengal, 2019 onwards-
  • Assistant Professor, NSHM Knowledge Campus, WBUT, Kolkata 2018-2019
  • Assistant Professor, Ramoji Kriyan, Hyderabad, 2017
  • Sr. Instructor, Symbiosis School of Media & Communication, Bengaluru, 2016-2017
  • Assistant Professor, Amity University, Kolkata, 2016
  • Executive Content Writer (E1), ATI Training Company Limited, 2015-2016
  • Executive, S&S Enterprise, 2012-2014

Research Publication (s):

  • Number of research papers published in UGC care listed journals: 01
  • Number of research papers published in peer-reviewed journals: 06
  • Number of invited Book-Chapters: 03

For Details, Visit:

Selected Publication (s):  

  1. Sayak Pal and Sharmila Kayal (2020). Social media: the next stage of talent acquisition. Social Media Digital Streaming and Cinema, 69- 78, ISBN: 978-93-89484-48-9
  2. Sayak Pal and G.Nikita (2021). Audience Perspectives of Covid-19 Information Center on Facebook. International Journal of Applied Research, 7 (5) 295-304, P-ISSN Number: 2394-7500 E-ISSN Number: 2394-5869, DOI: 10.22271/allresearch.2021.v7.i5e.8582
  3. Supratim Purkait, Ranita Bagchi, Subhajit Sircar and Sayak Pal (2022). Reception of audio-visual Public service advertisements on social issues: creating awareness through innovative content. International Journal of Creative and Innovative Research in All Studies, 4(8), 77-86.
  4. Sayak Pal and Nitesh Tripathi (2022). Reception of public service advertisements: Role in creating awareness on COVID-19 in Kolkata, India. Humanities and Social Science Studies, 11(1), 43-54, ISSN 2319-829X
  5. Nitesh Tripathi, Sayak Pal, Swati Agarwal (2022). Media Education During COVID-19 Pandemic: A Study on Online Teaching of Media Students. Communication Today, 26 (1), 134-143, ISSN 0975-217X
  6. Sayak Pal, Nitesh Tripathi and Noveena Chakravorty (2022). Breaking the Gendered Stereotype: A Case Study on Effeminate Appeal in Selected Contemporary Indian Advertisements. Vivekananda Journal of Research, 12 (1), ISSN 2319-8702(Print) and ISSN 2456-7574 (Online)
  7. Nitesh Tripathi, Swati Agarwal, Sayak Pal (2022). Mobilizing Justice in Social Media through HashTag: A Case Study of “#JusticeforSushantSinghRajput” on Twitter. Media Mimansa, ISSN 2229-5593
  8. Sayak Pal and Nitesh Tripathi (2022). Digital Market Scenario in India: A Case Study on “Unicorn” Indian Digital Start-Ups. Industry 4.0 in small and Medium-Sized Enterprises (SMEs): Opportunities Challenges, and Solutions, ISBN: 978-1-032-06131-3, DOI: 10.1201/9781003200857
  9. Sayak Pal (2021). Creativity in Advertisement: Prolonged Period of Message Retention. Education in the Digital Era: Learning, Management and Future in the 21st Century, 148-162, ISBN: 978-93-89234-107
  10. Sharmila Kayal, Ruma Saha and Sayak Pal (2021). Analyzing Digital Media Public Service Advertisements on Health and Hygiene: A Rural Indian Scenario.  Digitization of Economy and Society: Emerging Paradigms,225-251, ISBN: 978-1-77463-028

Award/ Academic Recognition/ Major Professional Activity:

  • Editor …..