Prof. Noveena Chakravorty

Present Position: Associate Professor

Department of Media Management, School of Media and Communication

E-mail: noveena1.chakravorty@adamasuniversity.ac.in

Education:

  • Pursing PhD. In Film Studies , School of Media and Communication, Adamas University
  • M.A. Mass Communication, Banaras Hindu University (BHU)
  • Film Appreciation Course, Film and Television Institute of India (FTII, Pune)
  • Bachelor in Commerce (Hons) Banaras Hindu University (BHU)

Research Key Areas:

  • Communication Theories
  • Film Studies
  • Social Media
  • Advertising
  • Journalism

Experience:

18 years of Work Experience

  • August 2010 to August 2020 worked as Associate Professor at Jagran Institute of Management and Communication (An initiative of Dainik Jagran Prakashan), Noida http://jimmc.in/best-faculty-in-mass-communication.php
  • August 2009 to June 2010 Faculty member and Media Coordinator with Maharana Institute of Communication Studies, Lucknow
  • October 2008 to Jul 2009 worked as Communicator at Public Relations Society of India for their Project in Eastern U.P. area for six months
  • July 2007 to October 2008 Trainee Reporter in Star New (Now APB News, Noida)

Research Publication (s):

Selected Research Publication

  1. E – CineIndia (July – September 2020) – A Lady Who Pioneered Bollywood Dance as A Different Genre : Saroj Khan, ISSN:2582-2500 –Noveena-Chakravorty-Saroj- Khan.pdf (fipresci-india.online)
  2. CEC News, Consortium for Educational Communication, An Inter – University Centre of University Grant Commission on Electronic Media – TOPIC – Role of Public Relations to Create a Communicative Channel for Stakeholders of Digital Higher Education
  3. Published in ICAN 4 Book – Cinema and OTT Wave with ISBN – 978-93-91450-40-3
  4. Accepted chapter in the Routledge Book ‘Media Education for Generation Z: A Comprehensive Book on Media Education – Chapter 13 – Film Appreciation –
  5. Understanding Film Studies for Gen Z Mass Media Students
  6. Research Paper accepted for publication Topic “Breaking the Gendered Stereotype: A Case Study on Effeminate Appeal in Selected Contemporary Indian Advertisements” in the Vivekananda Journal of Research – Jan-June 2022, Vol. 12 Issue 1, ISSN 2319- 8702(Print) and ISSN 2456-7574(Online)
  7. Noveena Chakravorty, Sayak Pal, Sharmila Kayal, G. Nikita (2023). Gender Equality in India: an emerging nation changing the perception through advertisements. European Chemical Bulletin, 12 (5), 2772-2788, E-ISSN 2063-5346, DOI: 10.48047/ecb/2023.12.5.196 – Scopus Indexed
  8. Sayak Pal, Nitesh Tripathi and Noveena Chakravorty (2022). Breaking the Gendered Stereotype: A Case Study on Effeminate Appeal in Selected Contemporary Indian Advertisements. Vivekananda Journal of Research, 12 (1), 40-51, ISSN 2319-8702(Print) and ISSN 2456-7574 (Online)
  9. Sayak Pal, Sharmila Kayal, Noveena Chakravorty (2023). Understanding Sustainability through Gender Sensitization: Relevance of Audio-visual Indian Advertisements in the Digital Age. New Media Landscape and Dimensions: an Indian Perspective, 17-30, ISBN: 978-81-963402-1-6
  10. Book (Edited): Sayak Pal, Sharmila Kayal, Noveena Chakravorty (2023). New Media Landscape in India: Dimensions, Issues. Trends, and Future, ISBN: 978-81-963402-0-9 (Proceedings of International Conference of Media and Communication, ICMC- I)
  11. Book (Edited): Sharmila Kayal, Sayak Pal, Noveena Chakravorty (2023). New Media Landscape and Dimensions: an Indian Perspective, ISBN: 978-81-963402-1-6
  12. Noveena Chakravorty and Swati Agarwal (2023). The Age of Renaissance in OTT Platforms – A Critical Analysis of Web Series Family Man and Pataal Lok Jan-June 2023, Vol. 13 Issue 1 , ISSN 2319-8702(Print) and ISSN 2456-7574 (Online).  
  13. Co – Convenor of International Conference of Media and Communication – Organised by School of Media and Communication , Adamas University.
  14. Noveena Chakravorty, Sharmila Kayal -Decoding Identity Politics and Caste Hegemony in New Age Cinema: A Case Study on the Film “Jai Bhim” – Inclusive Journal – ISSN -2278-9758 (UGC care Listed)
  15. Book (Edited): Noveena Chakravorty, Sharmila Kayal, Sayak Pal, (2023) Indian Contemporary Films and Societal Reflection ISBN: 978-81-963402-2-3
  16. Book (Edited): Sayak Pal, Noveena Chakravorty, Sharmila Kayal (2024) Advertising Methods, Research and Practices – ISBN: 978-81-963402-5-4

Award/ Academic Recognition/ Major Professional Activity: