Swati Chandak, MA (Journalism and Mass Communication)

Swati Chandak

Present Position: Assistant Professor

Department of Journalism, School of Media and Communication

E-mail: swati.chandak@adamasuniversity.ac.in


  • Pursuing PhD, (Adamas University)
  • M.A. in Journalism and Mass Communication, (University of Calcutta)
  • B.A. (Honours) in Journalism and Mass Communication, Shri Shikshayatan College, (University of Calcutta)

Research Key Areas:

  • Communication Studies
  • Media Studies
  • New Media
  • Social Media


  • Assistant Professor, Department of Journalism, School of Media and Communication, Adamas University

Research Publication (s):

  • Number of invited Book-Chapters: 2

For Details, Visit: https://vidwan.inflibnet.ac.in/profile/163466

Selected Publication (s):

  1. Swati Chandak. Indian Web Series – A Study of Paradigm Shift in Gender Roles and Traditional TV. Gender Discourse and Youth in Media. ISBN 978-93-89484-49-6.
  2. Swati Chandak. Use of Media and Communication as a Catalyst for Social Change in Swachh Bharat Abhiyan. Communication for Social Change. ISBN: 978-93-5437-280-3

Research Advisor / Supervisor:

  • Post Graduate Thesis Advisor : 15 (Awarded)

Award/ Academic Recognition/ Major Professional Activity:

  • Best Paper Award for research paper presentation for ‘Rhetoric All Through The Itinerary of the West Bengal Assembly Election Campaign, 2021: Journey from ‘Vaam to Ram’ in International Conference on Strategic Communication organised by G.D. Goenka University on May 1, 2021 and May 2, 2021.
  • Presented a research paper titled ‘The Use Of Artificial Intelligence In Journalism Practices – Future Trends’ in International Research to Practice Conference on Media Landscape of Russia and the World: Past Present and Future on April 14, 2020, which was organised by Peoples’ Friendship University of Russia.
  • Presented a paper on ‘The effect of Facebook monetization on mainstream media’ in GEIST conference held at Adamas University in December 2019 and also received the 2nd best paper award.